Case · Websites · Pools · Services
Crystal-clear pools all year, with WhatsApp conversion.
Institutional + conversion site for pool cleaning and maintenance in Rio de Janeiro. We turned Gerlane Santos’ operation into a clear digital presence: services, social proof, results gallery and quote requests in one tap.
Client expectation
Standard Pool needed to stop relying only on word of mouth. Clients with green water or leaks wanted a fast answer, on their phone. The expectation was a site that felt professional (female leadership, certified products, 5+ years) and pushed visitors to WhatsApp with a pool photo, not a bureaucratic form.
What we did
We designed a mobile-first landing with a strong hero, founder block, service grid (cleaning, chemicals, green-pool recovery, leak detection, pumps), real results gallery, Donatti/Blool product catalog, testimonials, FAQ and WhatsApp CTAs throughout the funnel. Each section answers a typical industry objection before the visitor leaves.
Inside the site
Real section captures from the visitor journey, hero to WhatsApp.
Conversion hero
First fold: clear promise + immediate path to a WhatsApp quote.
Who is behind it
Founder Gerlane Santos, human trust before the service list.
Results gallery
Crystal-clear water in real contexts: visitors see delivery quality.
Visual proof
Residential and leisure settings that reinforce service standards.
New: Pool guardian
Offer for condos and leisure areas, revenue expansion on-site.
Pro products
Clarifier and Donatti/Blool line ordered via WhatsApp.
Catalog
Chemical showcase for customers who want products with guidance.
Deliverables
Result
The site became Standard Pool’s storefront and counter: people arriving from Google or Instagram understand what to hire in seconds and send a photo on WhatsApp. The brand looks structured, without losing the warm tone Gerlane already had in service.
Tell us about the business, we will map pages, CTAs and a launch plan.
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